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Founder, MSPHustleI’m Alaukik Singh. I help MSPs grow beyond referrals.
For six years I marketed inside the MSP industry, learning how MSP owners think, buy and grow. MSPHustle is the agency I built to put that experience to work for MSPs directly.
Alaukik Singh in brief
Alaukik K. Singh is the founder of MSPHustle, an AI-powered MSP marketing agency for US-based managed service providers. He has more than 12 years of experience in B2B technology marketing, including six years (2019 to 2025) as a digital marketing manager inside the MSP industry, where he led digital marketing for MSP-focused services, executive peer communities and one of the top 50 IT channel events in the world.
- Role
- Founder, MSPHustle
- Focus
- Marketing for US-based MSPs
- Experience
- 12+ years in B2B tech marketing
- MSP industry
- 6 years, 2019 to 2025
- Education
- MBA, IT and Marketing
- Connect
Most MSP marketing is written by people who’ve never sat in an MSP peer group. I have.
I didn’t choose MSPs from a list of profitable niches. I spent six years working inside the MSP industry, running digital marketing for services MSPs buy, communities where MSP owners compare notes, and one of the IT channel’s major events.
That’s where I saw the pattern. Brilliant MSPs, with great teams and happy clients, growing only as fast as their referrals allowed. Their websites said the same things as every competitor’s. Their ad budgets leaked to job seekers. And the agencies they hired often didn’t know a PSA from an RMM.
MSPHustle exists to fix that. I combine what I learned inside the MSP world with modern tools, including AI for research and analysis, to build marketing that brings in booked discovery calls rather than vanity metrics.
The path to MSPHustle
From writing about technology to marketing inside the MSP industry, every step added a skill MSP marketing needs.
Web content writer
Where it startedWriting for digital platforms taught me the skill most marketing still lives or dies on: explaining things clearly to busy people.
Technical content writer
Technology writingWhitepapers, articles and case studies on technology topics. Learning to turn complex technical ideas into plain English.
Digital marketing specialist
Consumer technologySEO, content strategy, social and analytics for a consumer tech brand, measured on traffic, engagement and retention.
Digital marketing manager
Inside the MSP industryLed digital for MSP-focused services, executive peer communities and one of the top 50 IT channel events in the world. Ran Google and Bing Ads, SEO, HubSpot automation and analytics, and led teams across paid, SEO, content and automation.
Founder, MSPHustle
Marketing for MSPsBringing everything I learned inside the MSP world to MSP owners directly, with modern tools, including AI, and a focus on booked sales calls.
Track record
Results from in-house roles, before MSPHustle. MSPHustle client results will be added as clients approve them.
Increase in online visibility from a restructured Google and Bing Ads program
Growth in lead generation from the same paid search work
Higher lead conversion rate after rebuilding HubSpot automation
Marketing professionals led across paid ads, SEO, content and automation
Websites and landing pages built on WordPress, Webflow and HubSpot
Members across online communities I built and engaged
How I work
Four commitments every MSPHustle client gets, in writing.
Honest numbers only
No invented testimonials, inflated case studies or guaranteed rankings. If I can’t back a number up, I don’t use it.
You own everything
Your website, ad accounts, Google Business Profile and data stay in your name, always.
Plain English
No jargon walls. Reports focus on calls, leads and pipeline, explained so your whole leadership team can follow.
You work with me
No hand-offs to junior account managers. The person who audits your marketing is the person who does the work.
Education and certifications
Education
- MBA in Information Technology and Marketing
- B.Sc. in Information Technology
- Diploma in Computer Applications
Certifications and training
- Google Ads
- Meta Blueprint
- Google Analytics
- Adobe Analytics
- HubSpot Marketing
- HubSpot Content Marketing
- HubSpot Social Media Marketing
- Cloudflare Security Fundamentals
- Dale Carnegie Leadership Development
- The Collaborative Way
Let’s see what’s holding your MSP back.
Start with a free video audit of your marketing. No sales call required.